Year

Year

2023

2023

2023

Client

Greenstraw Cafe

Role

Role

Brand, Art Direction, Merchandise

Brand, Art Direction, Merchandise

About the project

About the project

Led brand identity and art direction for Greenstraw Cafe, a 100% plant-based coffee shop. Created a cohesive visual system spanning packaging, cups, and merchandise, establishing a clean, modern presence rooted in the cafe’s plant-based philosophy. The result is a distinct, approachable brand that carries consistency and personality across every touchpoint.